Brand film for the George banking app.

George is the digital banking platform of Erste Group, used by millions across Central and Eastern Europe. The brief asked for a film that introduces the platform with the warmth of a brand piece rather than the dryness of a feature walkthrough.

The brand frames George as a character to live with, not software to operate. I built the motion graphics language to match: soft, warm, alive across every screen.

I delivered the full motion graphics language with Kaiserschnitt: the George logo animation, every graphic system that appears on screen, the visual effects shots, and the composition cleanup across the cut.

Released on Erste Group’s official channel and folded into the George brand toolkit.